Dedication. Are you aware that a blog requires time? Minimum 2 hours for each post, without counting the time it takes to boost it on social networks.

Name. How is the creature going to be called? Make sure it is a short, distinctive name that defines the theme and is easy to remember.

The topic. What are we going to talk about? Yes or yes we have to be clear from the beginning. It is not worth every day to write about a different topic. If we are very fond of cinema and we are passionate about. 

The structure of the blog. How are we going to organize the content? What categories are we going to use to group the different posts? And, if we are going to use labels, what will they be? It is very important to design the structure in advance, correctly categorizing the possible topics.

The keywords With what keywords do we want readers to find us on Google? Are they too generic or are they long tail keywords? It will be much easier for us to position ourselves correctly by the long tail keywords that define us better than by those that are too generic and with a lot of competition.